Faith is our foundation.
Grace & Grit is a mother-daughter-owned boutique and custom-order studio based in Lexington, South Carolina. We create casual, comfortable, elevated pieces for everyday life—plus custom apparel made to feel personal from start to finish.
Built by Natasha Hook and Kaeya Nadkarni, Grace & Grit began in our kitchen with a shared belief in hard work, meaningful connection, and trusting God with each next step. The name reflects what matters most to us: grace in how we serve people, and grit in how we build, learn, and keep showing up.
Natasha Hook
Natasha spent her career in healthcare, where she came to understand the value of people, purpose, consistency, and showing up for others. She is hardworking, driven, and deeply family-oriented. Starting Grace & Grit gave her the opportunity to build something meaningful with her daughter while creating a business rooted in care, quality, and genuine connection.
Whatever you do, work at it with all your heart.
Colossians 3:23
Kaeya Nadkarni
Kaeya is a creative, curious, and ambitious storyteller with a passion for branding, film, people, and living well. While studying Professional Writing for New Media at Grand Canyon University, she discovered how much she loves building brands that feel human, thoughtful, and full of purpose. Her creativity and Natasha’s steady, determined approach bring two very different strengths together—and that balance is a big part of what makes Grace & Grit what it is.
Our Values
Quality
Pieces made with care and attention to the details that make a difference.
Purpose
Everything we create should feel useful, meaningful, and true to you.
Relationships
We believe good work starts with good communication, genuine care, and treating people like people.